The fashion designer survival guide start and run your own fashion business /
Gehlhar, Mary.
The fashion designer survival guide start and run your own fashion business / [electronic resource] : Mary Gehlhar. - New York : Kaplan, 2008.
If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations.
978-1-4277-9977-7
Fashion designers.
Fashion merchandising.
New business enterprises -- Management.
The fashion designer survival guide start and run your own fashion business / [electronic resource] : Mary Gehlhar. - New York : Kaplan, 2008.
If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations.
978-1-4277-9977-7
Fashion designers.
Fashion merchandising.
New business enterprises -- Management.