Bataan Peninsula State University

Theories of metaphor revised : against a cognitive theory of metaphor: an apology for classical metaphor /

Kessler, Stephan.

Theories of metaphor revised : against a cognitive theory of metaphor: an apology for classical metaphor / [electronic resource] Stephan Kessler. - Berlin, Germany : Logos Verlag Berlin, 2018 - 1 online resource (148 pages).

Intro; 1 The General Principles of Iconicity in Language; 1.1 Metaphor, Polysemy, Homonymy. Iconic and Symbolic Thought; 1.2 Functionality. Two Meanings. Visualizing; 1.3 The Metaphor in Visual Media and Texts. Arbitrarity. Crossovers; 1.4 Identification and Interpretation of Metaphor. Traditions in Research; 2 Presuppositions of Metaphor; 2.1 The Model of Substitution. Predication vs Attribution. Position of Metaphor. Sem-Analysis; 2.2 Metaphor as Shortened Simile. The Context Marker; 2.3 Metaphor as Idea, Intercultural Tool and in Translations; 3 The Evidence for Classical Metaphor. 3.1 Double Sense Structure. Reference. Metaphor as an Exceptional Device3.2 Visualisation as Ideal Reference and Substitute for Experience; 3.3 Consequences. The Critical Merit of Intention. The Model of Non-Literal or Transferred Meaning; 4 How Metaphor Fades Away; 4.1 A Question of the Semantic and Metaphorical Reservoir; 4.2 The Conventional Metaphor. Criteria. The Tricky Historical Background; 4.3 Searle's Position; 4.4 Instead of a Summary: Metaphor as Conversational Implicature; 5 The 20th Century Discovers Metaphor; 5.1 The Theory of Interaction (Richards, Black). 5.2 Criticism of Weinrich. His 'Bildfeld'. From the Symbolic to the Indexical Type of Signs5.3 Criticism of Conceptualism (Lakoff, Johnson); 5.4 More Questions for Conceptualism. Blending Theory (Fauconnier, Turner); Bibliographies and References; Diagrams and Tables.

Research that deals with metaphors and linguistic imagery has increased in the last thirty years. However, studies that question existing theories of metaphor from a comparative perspective are less common. The reason for the present theoretical sketch was the metaphorical model of conceptualism, alias the cognitive theory of metaphor: at least with this theory, `metaphor' itself has become a metaphor, and the classical, rhetorical metaphor has been sidelined. Kessler's book not only criticises existing theories of metaphor, but also develops from them a discursive synthesis that seeks to rehabilitate the classical metaphor as an everyday pragmalinguistic phenomenon. For this purpose, the nature of thought, the mental lexicon, predication and word semantics are also covered.

978-3-8325-4701-1


Conceptualism
Literary Images
Literature--History and criticism.
Metaphor Theory
Pragmalinguistics
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