Bataan Peninsula State University

Essentials of Research Design and Methodology /

Marczyk, Geoffrey R.

Essentials of Research Design and Methodology / [electronic resource] Geoffrey Marczyk, David DeMatteo, David Festinger. - Hoboken, N.J. : John Wiley & Sons, 2005. - 1 online resource. - Essentials of behavioral science series. .

Planning and designing a research study -- General approaches for controlling artifact and bias -- Data collection, assessment methods, and measurement strategies -- General types of research designs and approaches -- Validity -- Data preparation, analyses, and interpretation -- Ethical considerations in research -- Disseminating research results and distilling principles of research design and methodology.

"Essentials of Research Design and Methodology contains practical information on how to design, and conduct scientific research in the behavioral and social sciences."

9780471470533


Behavioral Research--methods.
Psychology--Research--Methodology.
Research Design.
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