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Why school communication matters : strategies from PR professionals /

Porterfield, Kitty, 1941-

Why school communication matters : strategies from PR professionals / Kitty Porterfield and Meg Carnes. - Lanham, Md. : [Arlington, Va.] : Rowman & Littlefield Education ; Published in partnership with the American Association of School Administrators, c2008. - xiii, 250 p. ; 23 cm.

Includes bibliographical references (p. 236-240) and index.

ISBN: 1578868327 (cloth : alk. paper) 1578868335 (pbk. : alk. paper) 9781578868322 (cloth : alk. paper) 9781578868339 (pbk. : alk. paper)

LCCN: 2008010141

Subjects--Topical Terms:
Communication in education.
Public relations.
School administrators--Professional relationships.

LC Class. No.: LB2831.8 / .P67 2008

Dewey Class. No.: 371.2

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