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Marketing principles & perspectives.

Bearden, William O.

Marketing principles & perspectives. - 3rd/ed. - Boston : McGraw-Hill, c2001. - xxxvii, 596p. illus. (alk. paper) 28cm.

Includes index.

ISBN: 0072322977

Subjects--Topical Terms:
Marketing--United States--c2001--Boston--paperback

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