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Essentials of marketing : A marketing strategy planning approach /

Essentials of marketing : A marketing strategy planning approach / Perreault, William D. Jr. - 12th ed. - xxxix, 691 p. : ; illus. ; ((pbk) ; 28 cm.

ISBN: 9780073404813

Subjects--Topical Terms:
Marketing--c2010--Newyork--pbk.

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Essentials of marketing : A marketing strategy planning approach /

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