Consumer behavior and marketing strategy.
Peter, J. Paul
Consumer behavior and marketing strategy. - 4th/ed. - Chicago : Irwin, c1996. - xxvii, 738p. illus. (pbk) 24cm.
Incl. indexes.
0256139040
Consumer behavior--c1996--Chicago--paperback
Marketing--c1996--Chicago--paperback
Consumer behavior and marketing strategy. - 4th/ed. - Chicago : Irwin, c1996. - xxvii, 738p. illus. (pbk) 24cm.
Incl. indexes.
0256139040
Consumer behavior--c1996--Chicago--paperback
Marketing--c1996--Chicago--paperback