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Marketing : principle & perspectives.

Bearden, William O.

Marketing : principle & perspectives. - 1st/ed. - Chicago : Richard D. Irwin, Inc., c1995. - xlviii, 631p. illus. (pbk) 28cm.

Incl. index.

ISBN: 025611319X

Subjects--Topical Terms:
Marketing--United States--c1995--Chicago--paperback

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