ABC's of Relationship Selling through Service.
Futrell, Charles M.
ABC's of Relationship Selling through Service. - 9th ed. - New York : McGraw-Hill Companies, c2007. - xx, 539p. illus (pbk) 25cm.
Includes Index This book trains readers on a specific, yet generic, step-by-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another, this market leader text brings a comfortable and familiar approach to the selling discipline.
9780073101323
Selling--c2007--New York--Paperback
ABC's of Relationship Selling through Service. - 9th ed. - New York : McGraw-Hill Companies, c2007. - xx, 539p. illus (pbk) 25cm.
Includes Index This book trains readers on a specific, yet generic, step-by-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another, this market leader text brings a comfortable and familiar approach to the selling discipline.
9780073101323
Selling--c2007--New York--Paperback