Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaetê de
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz. - xi, 226 p. : ill., map ; 24 cm.
Includes bibliographical references (p. 217-220) and index.
Offers practical advice for business owners on developing a strong marketing concept that results in personal connections with consumers.
Adult Adult Follett Library Resources
0071497048 (trade) 9780071497046 (trade)
2008007086
Consumers.
Customer relations.
Marketing.
Consumers.
Customer relations.
Marketing.
HC79.C6 / A94 2008
658.8/12
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz. - xi, 226 p. : ill., map ; 24 cm.
Includes bibliographical references (p. 217-220) and index.
Offers practical advice for business owners on developing a strong marketing concept that results in personal connections with consumers.
Adult Adult Follett Library Resources
0071497048 (trade) 9780071497046 (trade)
2008007086
Consumers.
Customer relations.
Marketing.
Consumers.
Customer relations.
Marketing.
HC79.C6 / A94 2008
658.8/12