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Personality not included : why companies lose their authenticity--and how great brands get it back /

Bhargava, Rohit.

Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. - New York : McGraw-Hill, c2008. - xiv, 300 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0071545212 (alk. paper) 9780071545211 (alk. paper)

LCCN: 2008008582

Subjects--Topical Terms:
Authenticity (Philosophy)
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

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Personality not included : why companies lose their authenticity--and how great brands get it back /

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