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Marketing management /

Marshall, Greg W.

Marketing management / Greg W. Marshall, Mark W. Johnston. - Boston : McGraw-Hill Irwin, c2010. - 1 v. (various pagings) : col. ill., col. map ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0073529796 (alk. paper) 9780073529790 (alk. paper)

LCCN: 2008045879

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3699 2010

Dewey Class. No.: 658.8

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