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Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Updated 5th ed. - Boston : McGraw-Hill Higher Education, c2009. - 1 v. (various pagings) : ill. (chiefly col.) ; 28 cm. + 1 DVD-ROM (4 3/4 in.)

Includes bibliographical references and index.


System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.

ISBN: 0073289132 (pbk. : alk. paper) 9780073289137 (pbk. : alk. paper)

LCCN: 2008274337

Subjects--Topical Terms:
Mass media and culture.
Mass media literacy.
Mass media.

LC Class. No.: P90 / .B284 2009