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Allora, Ralph, 1967-

Winning sales letters--from prospect to close / Ralph Allora. - New York : McGraw-Hill, c2009. - xiv, 223 p. ; 24 cm.

Includes index.

The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.

ISBN: 0071628118 (alk. paper) 9780071628112 (alk. paper)

LCCN: 2009011084

Subjects--Topical Terms:
Electronic mail messages.
Sales letters.
Selling.

LC Class. No.: HF5730 / .A56 2009

Dewey Class. No.: 658.8/1