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Ramos, Andreas.

Search engine marketing / Andreas Ramos, Stephanie Cota. - New York : McGraw-Hill, c2009. - xx, 267 p. : ill., maps ; 24 cm.

Includes index.

A comprehensive guide to search engine marketing that covers the buying cycle, Unica, KPIs, analytics, Google, search engine optimization, pay-per click, and other related topics.

Adult Adult Follett Library Resources

ISBN: 0071597336 9780071597333 (pbk. : alk. paper)

LCCN: 2008041748

Subjects--Topical Terms:
Communication in marketing.
Electronic commerce.
Internet advertising.
Internet marketing.
Web search engines.
Advertising.
Electronic commerce.
Internet marketing.
Web search engines.

LC Class. No.: HF5415.1265 / .R357 2009

Dewey Class. No.: 658.8/72