Public-private partnerships in physical activity and sport /
O'Reilly, Norm, 1973-
Public-private partnerships in physical activity and sport / Norm O'Reilly and Michelle K. Brunette. - Champaign, IL : Human Kinetics, c2013. - 232 p. : ill. ; 26 cm. - Physical activity intervention series . - Physical activity intervention series. .
Includes bibliographical references (p. 213-221) and index.
Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure.
1450421873 (print) 9781450421874 (print)
2012031836
Physical Fitness.
Exercise.
Health Promotion.
Public-Private Sector Partnerships.
Sports.
RA781 / .O74 2013
613.7
QT 255
Public-private partnerships in physical activity and sport / Norm O'Reilly and Michelle K. Brunette. - Champaign, IL : Human Kinetics, c2013. - 232 p. : ill. ; 26 cm. - Physical activity intervention series . - Physical activity intervention series. .
Includes bibliographical references (p. 213-221) and index.
Finding consensus in how to develop partnerships -- The partnership protocol -- The basics of messaging and marketing in physical activity and health -- The value of sponsorship in physical activity and health -- Fundraising (working title) -- Philanthropy (working title) -- Role models in physical activity, sport participation, and health : the case of Elia Saikaly and finding life -- Partnership champions -- Leveraging corporate social responsibility (CSR) to partner with corporations -- Partnership perspectives : global, national, community -- Applying partnership guidelines in physical activity and health -- Challenges in creating effective partnerships : bias, controversy, failure.
1450421873 (print) 9781450421874 (print)
2012031836
Physical Fitness.
Exercise.
Health Promotion.
Public-Private Sector Partnerships.
Sports.
RA781 / .O74 2013
613.7
QT 255