Normal view MARC view ISBD view

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Advertising & integrated marketing communication Advertising and IMC Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. - Tenth edition. - 669 pages : illustrations (chiefly color) ; 29 cm.

Includes bibliographical references (pages 609-619) and index.

ISBN: 9789814628457

LCCN: 2013023260

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2015

Dewey Class. No.: 659.1