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Martin, Amy Jo, 1979-

Renegades write the rules : how the Digital Royalty use social media to innovate / Amy Jo Martin. - 1st ed. - San Francisco : Jossey-Bass, c2012. - x, 207 p. : ill. ; 24 cm.

Includes index.

Amy Jo Martin, the founder and CEO of Digital Royalty, discusses how she has guided her company to use social media.

Adult Adult Follett Library Resources

ISBN: 1118340515 9781118340516 (trade)

LCCN: 2012027171

Subjects--Corporate Names:
Digital Royalty (Firm)
Digital Royalty (Firm)

Subjects--Topical Terms:
Digital communications--Social aspects.
Internet in public relations.
Social media.
Digital communications--Social aspects.
Internet in public relations.
Social media.

LC Class. No.: HM742 / .M354 2012

Dewey Class. No.: 659.20285/4678