Social media marketing for dummies /
Singh, Shiv.
Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. - 2nd ed. - Hoboken, NJ : Wiley, c2012. - xviii, 390 p. : ill. ; 24 cm. - For dummies . - For dummies. .
Includes bibliographical references and index.
Provides an introduction to social media marketing, looking at it in the context of other forms of marketing, explains the process of conducting a social media marketing campaign, offers advice on transforming a Web site to allow for social influence marketing, and includes lists of best practices, common mistakes, and related blogs.
Adult Adult Follett Library Resources
111806514X 9781118065143 (pbk.)
2012933918
Internet marketing.
Online social networks.
Internet marketing.
Social networking.
HF5415.1265 / .Z56 2012
658.8/72
Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. - 2nd ed. - Hoboken, NJ : Wiley, c2012. - xviii, 390 p. : ill. ; 24 cm. - For dummies . - For dummies. .
Includes bibliographical references and index.
Provides an introduction to social media marketing, looking at it in the context of other forms of marketing, explains the process of conducting a social media marketing campaign, offers advice on transforming a Web site to allow for social influence marketing, and includes lists of best practices, common mistakes, and related blogs.
Adult Adult Follett Library Resources
111806514X 9781118065143 (pbk.)
2012933918
Internet marketing.
Online social networks.
Internet marketing.
Social networking.
HF5415.1265 / .Z56 2012
658.8/72