Product management essentials : tools and techniques for becoming an effective technical product manager /
Product management essentials : tools and techniques for becoming an effective technical product manager / [edited by] Aswin Pranam. - xxv, 174 pages : illustrations.
Includes index.
Introduction -- Guiding principles -- The end-to-end product journey -- Industry spotlight : Q&A with Umesh Unnikrishnan -- Understand the software stack -- SQL quickstart -- Industry spotlight: Q&A with Vivek Bhupatiraju -- Analytics are everything -- Software development methodologies -- Industry spotlight: Q&A with Sean Ammirati -- Deconstructing system design -- Mindful UX -- Industry spotlight: Q&A with Leslie Shelton -- Rapid prototyping -- The good, the bad, and the unusable -- Industry spotlight: Q&A with Daniel Csonth -- Playing the part -- Product strategy -- Industry spotlight: Q&A with Amelia Crook -- Crossing the finish line -- Industry spotlight: Q&A with Romy Macasieb.
"Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management." -- Provided by publisher.
9781484233023 (hard : alk. paper)
2017962635
Includes index.
Introduction -- Guiding principles -- The end-to-end product journey -- Industry spotlight : Q&A with Umesh Unnikrishnan -- Understand the software stack -- SQL quickstart -- Industry spotlight: Q&A with Vivek Bhupatiraju -- Analytics are everything -- Software development methodologies -- Industry spotlight: Q&A with Sean Ammirati -- Deconstructing system design -- Mindful UX -- Industry spotlight: Q&A with Leslie Shelton -- Rapid prototyping -- The good, the bad, and the unusable -- Industry spotlight: Q&A with Daniel Csonth -- Playing the part -- Product strategy -- Industry spotlight: Q&A with Amelia Crook -- Crossing the finish line -- Industry spotlight: Q&A with Romy Macasieb.
"Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management." -- Provided by publisher.
9781484233023 (hard : alk. paper)
2017962635