Strategic management of market niches / a model framework /
Ocvirk, Gorazd.
Strategic management of market niches / a model framework / Gorazd Ocvirk. - 12th Edition. - 1 online resource (IX, 231 pages) : 43 illustrations.
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
9783658203634
2017960896
Business.
Market segmentation--Research.
Strategic planning.
Strategic management of market niches / a model framework / Gorazd Ocvirk. - 12th Edition. - 1 online resource (IX, 231 pages) : 43 illustrations.
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
9783658203634
2017960896
Business.
Market segmentation--Research.
Strategic planning.