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McAdam, John, 1962-

The one-hour business plan : the simple and practical way to start anything new / John McAdam. - xxi, 167 pages ; 23 cm

Includes index.

Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements.

ISBN: 9781118726228 (cloth)

LCCN: 2013019138

Subjects--Topical Terms:
New business enterprises--Planning.

LC Class. No.: HD62.5 / .M3863 2013

Dewey Class. No.: 658.1/1