Marketing strategy : text and cases /
Ferrell, O.C.
Marketing strategy : text and cases / O.C. Ferrell, Michael Hartline. - 6th Edition. - xxvi, 587 p. : ill. ; 26 cm.
Includes index.
Marketing--Management.
Marketing strategy : text and cases / O.C. Ferrell, Michael Hartline. - 6th Edition. - xxvi, 587 p. : ill. ; 26 cm.
Includes index.
Marketing--Management.