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Grewal, Dhruv.

Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - Fifth edition. - li, 679 p. : col. ill. ; 29 cm.

Includes index.

Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.

ISBN: 0077729021 (alk. paper) 9780077729028 (alk. paper)

LCCN: 2014046046

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G6753 2016

Dewey Class. No.: 658.8