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Advertising, Promotion, and other aspects of Integrated Marketing Communications

Advertising, Promotion, and other aspects of Integrated Marketing Communications J. Craig Andrews/ Terence A. Shimp - Tenth Edition - Taguig City Philippines CENGAGE Learning c2019 - paperback, newsprint xix, 635 pages 25 centimeter

ISBN: 978-981-48-4687-5

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

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