Advertising and Promotion : An Integrated Marketing Communications Perspective.
Belch, George E.
Advertising and Promotion : An Integrated Marketing Communications Perspective. - 4th./ed - xxii, 762p illus., glossary, index 28cm.
0256218994
Advertising--New York--1998--hardbound
Communication In Marketing--New York--1998--hardbound
Sales Promotion--New York--1998--hardbound
Advertising and Promotion : An Integrated Marketing Communications Perspective. - 4th./ed - xxii, 762p illus., glossary, index 28cm.
0256218994
Advertising--New York--1998--hardbound
Communication In Marketing--New York--1998--hardbound
Sales Promotion--New York--1998--hardbound