MARC details
| 000 -LEADER |
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| fixed length control field |
02304nam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
39516 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240411192934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
201220n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-500-77307-9 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bierut, Michael. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| Medium |
[electronic resource] : |
| Remainder of title |
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / |
| Statement of responsibility, etc. |
Michael Bierut. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
Harper Design, an imprint of HarperCollinsPublishers, |
| Date of publication, distribution, etc. |
2015. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to ... is set to be the bible of graphic design ideas. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pentagram Design. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Vignelli, Massimo -- Influence -- Art. |
| Source of heading or term |
sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1eK8p8GJ236bJLKzu2goxK1TYTTcxw2VM/view?usp=sharing">https://drive.google.com/file/d/1eK8p8GJ236bJLKzu2goxK1TYTTcxw2VM/view?usp=sharing</a> |
