The copywriting sourcebook (Record no. 11110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01673nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39860 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411192942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210119n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-462-09974-3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maslen, Andy. |
| 245 14 - TITLE STATEMENT | |
| Title | The copywriting sourcebook |
| Medium | [electronic resource] : |
| Remainder of title | how to write better copy, faster-- for everything from ads to websites / |
| Statement of responsibility, etc. | Andy Maslen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Marshall Cavendish Business, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | nnotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| Source of heading or term | sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/16bopFRzddjUV3flwUxaRKZkruXcuelqz/view?usp=sharing">https://drive.google.com/file/d/16bopFRzddjUV3flwUxaRKZkruXcuelqz/view?usp=sharing</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | E-Resources | 01/19/2021 | 659.132 M397 | E002141 | 03/07/2024 | 03/07/2024 | E-Resources |