EMarketing : (Record no. 12261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02485nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42199 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411193039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210702n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780620565158 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stokes, Rob. |
| 245 10 - TITLE STATEMENT | |
| Title | EMarketing : |
| Medium | [electronic resource] |
| Remainder of title | the essential guide to marketing in a digital world / |
| Statement of responsibility, etc. | Rob Stokes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cape Town : |
| Name of publisher, distributor, etc. | Red & Yellow Creative School of Business, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Think Chapter 1 Strategy and context Chapter 2 Understanding customer behavior Chapter 3 Data-driven decision making Chapter 4 Market research Part Two: Create Chapter 5 User experience (UX) design Chapter 6 Web development and design Chapter 7 Mobile channels and apps Chapter 8 Search engine optimisation (SEO) Chapter 9 Digital copywriting Chapter 10 eCommerce Part Three: Engage Chapter 11 Search advertising Chapter 12 Online advertising Chapter 13 Social media advertising Part Four: Retain Chapter 14 Customer relationship management Chapter 15 Content marketing strategy Chapter 16 Social media platforms Chapter 17 Social media strategy Chapter 18 Direct marketing: email and mobile Chapter 19 Video marketing Part Five: Optimise Chapter 20 Conversion optimisation Chapter 21 Data analytics Chapter 22 Appendix: Understanding the Internet Chapter 23 Last words |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Source of heading or term | sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1tgm4aXYF0t1cTMmvhMoIe_CFMwORI8a2/view?usp=sharing">https://drive.google.com/file/d/1tgm4aXYF0t1cTMmvhMoIe_CFMwORI8a2/view?usp=sharing</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | E-Resources | 06/17/2021 | 1 | 658.872 St874 | E004030 | 03/07/2024 | 03/07/2024 | E-Resources |