Strategic marketing in the global forest industries / (Record no. 12264)
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|---|---|
| fixed length control field | 02029nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42200 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411193039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210702n s 000 0 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Eric. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing in the global forest industries / |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Eric Hansen & Heikki Juslin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Corvallis, OR : |
| Name of publisher, distributor, etc. | Oregon State University, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: The Context of The Forest Industry and Its Markets -- Chapter 2: Understanding Forest Products Marketing -- Chapter 3: The Marketing Environment, An Information Approach -- Chapter 4: Strategy and Strategic Planning -- Chapter 5: Marketing Structures -- Chapter 6: Marketing Functions -- Chapter 7: Putting Together a Marketing Plan |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Forest products |
| General subdivision | Marketing |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Forest products |
| General subdivision | Marketing |
| Form subdivision | Textbooks. |
| Source of heading or term | sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1jJXr-cgNLnCFE6fLvOgUBpMHMzRNcgFF/view?usp=sharing">https://drive.google.com/file/d/1jJXr-cgNLnCFE6fLvOgUBpMHMzRNcgFF/view?usp=sharing</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | E-Resources | 06/17/2021 | 1 | 634.980 H249 | E004031 | 03/07/2024 | 03/07/2024 | E-Resources |