MARC details
| 000 -LEADER |
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| fixed length control field |
02572nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
42655 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240411193054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210728n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1-138-65579-9 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pasquier, Martial. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management and communications in the public sector / |
| Medium |
[electronic resource] |
| Statement of responsibility, etc. |
Martial Pasquier; Jean-Patrick Villeneuve. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Taylor and Francis, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in public administration. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Government publicity. |
| Source of heading or term |
sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Villeneuve, Jean-Patrick |
| Relator term |
Author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1lYLioDFzaIcNM-wqNYlCbFsPCDsu9NjP/view?usp=sharing">https://drive.google.com/file/d/1lYLioDFzaIcNM-wqNYlCbFsPCDsu9NjP/view?usp=sharing</a> |
