MARC details
| 000 -LEADER |
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| fixed length control field |
02957nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
43927 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240411193124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211006n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781260135237 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Haines, Steven. |
| 245 14 - TITLE STATEMENT |
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| Title |
The product manager's survival guide : |
| Medium |
[electronic resource] |
| Remainder of title |
everything you need to know to succeed as a product manager / |
| Statement of responsibility, etc. |
Steven Haines. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource : |
| Other physical details |
illustrations. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to product management -- Understanding the role of the product manager and assessing your product management acumen -- Navigating the organization -- Influence and the art of being a product manager -- Who's the customer? -- Garnering industry and competitor insights -- Getting from here to there: product strategy and roadmaps -- After strategy: what's next? -- Execution: developing and launching products -- Harnessing data and running the product's business -- Improving your experience as a product manager. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager's Survival Guide, Second Edition features brand new material, including: -A product management acumen assessment -Action planning ideas at the end of each chapter -Techniques to earn empowerment -Tools to develop product strategies and roadmaps -Methods to deploy and release products -Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| Source of heading or term |
sears |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Everything you need to know to succeed as a product manager |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/drive/folders/1ZYNM8avA5vE8DMwnCAS_G5TNDpgFNUfx?usp=sharing">https://drive.google.com/drive/folders/1ZYNM8avA5vE8DMwnCAS_G5TNDpgFNUfx?usp=sharing</a> |
