MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02378nam a2200193 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
45142 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240411193146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211207n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-77420-008-7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ketchen, David J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mastering strategic management - 1st Canadian Edition : |
| Medium |
[electronic resource] |
| Remainder of title |
evaluation and execution |
| Statement of responsibility, etc. |
David J. Ketchen, Janice Edwards, Jeremy Short, and David Try |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Victoria] : |
| Name of publisher, distributor, etc. |
BCcampus, BC Open Textbook Project, |
| Date of publication, distribution, etc. |
2014 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the zstrategy at the moviesy feature in each chapter that links course concepts with a popular motion picture. The 1st Canadian Edition is an adaptation of Mastering Strategic Managment. Adaptations include Canadian specific content, images, and references, removal of copyright images, and inclusion of ancillary reosurces in the Appendix (Chapter PowerPoints)."--BCcampus website. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning -- Textbooks. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| Source of heading or term |
sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/14oM5Q9VugVxFjIxjDYhIAe3q-nseKsAP/view?usp=sharing">https://drive.google.com/file/d/14oM5Q9VugVxFjIxjDYhIAe3q-nseKsAP/view?usp=sharing</a> |
