Introducing marketing (Record no. 14285)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01179nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 45305 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411193148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220103n s 000 0 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| 245 10 - TITLE STATEMENT | |
| Title | Introducing marketing |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | John Burnett |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Athens, Georgia] : |
| Name of publisher, distributor, etc. | Global Text, British Columbia : BCcampus OpenEd, |
| Date of publication, distribution, etc. | 2011 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BC Campus website. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Textbooks. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1Whr3qwvjlMy7GIKJR1i4kQ-UPEoDNkSU/view?usp=sharing">https://drive.google.com/file/d/1Whr3qwvjlMy7GIKJR1i4kQ-UPEoDNkSU/view?usp=sharing</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | E-Resources | 01/03/2022 | 658.8 B964 | E003918 | 03/07/2024 | 03/07/2024 | E-Resources |