Growth and competitive strategy in 3 circles / (Record no. 15491)
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| fixed length control field | 01843nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47414 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411193225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220606n s 000 0 eng d |
| 245 10 - TITLE STATEMENT | |
| Title | Growth and competitive strategy in 3 circles / |
| Medium | [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Place of publication not identified] : |
| Name of publisher, distributor, etc. | [Publisher not identified], |
| Date of publication, distribution, etc. | 2012. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The 3-Circle model was developed over the past several years, initially in strategic planning for auniversity graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at theUniversity of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well ashundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growthstrategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Planning |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| Source of heading or term | sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1yx13Xft_6p0FG9q2wgTUr8eT_xvZ_3EK/view?usp=sharing">https://drive.google.com/file/d/1yx13Xft_6p0FG9q2wgTUr8eT_xvZ_3EK/view?usp=sharing</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | E-Resources | 06/06/2022 | 658.8 G884 | E002616 | 03/08/2024 | 03/08/2024 | E-Resources |