MARC details
| 000 -LEADER |
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| fixed length control field |
01700nam a2200205 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
47422 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240411193225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220606n s 000 0 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mayer, Don |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Legal aspects of marketing and sales / |
| Medium |
[electronic resource] |
| Statement of responsibility, etc. |
Don Mayer; Daniel Warner; George J Siedel; Jethro Lieberman; Open Textbook Library, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Minneapolis : |
| Name of publisher, distributor, etc. |
Open Textbook Library, |
| Date of publication, distribution, etc. |
2012. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders - and to their own lawyers. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Law |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing--Law and legislation |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales |
| Source of heading or term |
sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1TJB_OyfzFbF7RTe5SOV-JfmDNhfz7gC5/view?usp=sharing">https://drive.google.com/file/d/1TJB_OyfzFbF7RTe5SOV-JfmDNhfz7gC5/view?usp=sharing</a> |
