Basic Marketing : (Record no. 2047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01039nam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12851 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411191940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140916n 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071085793 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (0000000000)55146 |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, Canon, McCarthy, |
| Dates associated with a name | 2010. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | A Marketing Strategy Planning Approach / |
| Statement of responsibility, etc. | Perreault, Canon, McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventeenth ed. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Companies, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | np. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Chronological subdivision | 2010 |
| Geographic subdivision | New York |
| Form subdivision | newsprint. |
| Source of heading or term | sears |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main-Graduate School Library | Main-Graduate School Library | General Circulation | 2393 | 658.8 P455 | 3BPSU00041689$ | 08/08/2024 | 03/07/2024 | Books | |||||
| Main-Graduate School Library | Main-Graduate School Library | General Circulation | 2394 | 658.8 P455 | 3BPSU00041690V | 08/08/2024 | 03/07/2024 | Books |