Advertising and promotion: An integrated marketing communications perspective (Record no. 26019)

MARC details
000 -LEADER
fixed length control field	01173nam a2200229 a 4500
001 - CONTROL NUMBER
control field	9669
003 - CONTROL NUMBER IDENTIFIER
control field	0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240411200319.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130404n 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781259010408
035 ## - SYSTEM CONTROL NUMBER
System control number	(0000000000)33740
245 10 - TITLE STATEMENT
Title	Advertising and promotion: An integrated marketing communications perspective
Statement of responsibility, etc.	Belch, George E.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	Mc Graw-Hill Co.,
Date of publication, distribution, etc.	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	; illus. ; (np) ;
Other physical details	xxxv,769p.
Dimensions	27 cm.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	c2012
--	Newyork
--	Newsprint
Source of heading or term	sears

Holdings
Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Balanga Library	Balanga Library	General Circulation	03/13/2013	National Bookstore	20853	659.1 B427a	3BPSU00035512R	03/08/2024	03/08/2024	Books
Balanga Library	Balanga Library	General Circulation	03/13/2013	National Bookstore	20854	659.1 B427a	3BPSU00035513S	03/08/2024	03/08/2024	Books
Balanga Library	Balanga Library	General Circulation	03/13/2013	National Bookstore	20855	659.1 B427a	3BPSU00035514T	03/08/2024	03/08/2024	Books