Advertising and integrated brand promotion / (Record no. 3509)
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000 -LEADER | |
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fixed length control field | 02620nam a2200397 i 4500 |
001 - CONTROL NUMBER | |
control field | 13281 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0000000000 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240411192112.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150319n 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (0000000000)57678 |
040 ## - CATALOGING SOURCE | |
Description conventions | rda |
245 10 - TITLE STATEMENT | |
Title | Advertising and integrated brand promotion / |
Statement of responsibility, etc. | O'Guinn, Thomas C. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Singapore: |
Name of producer, publisher, distributor, manufacturer | Cengage Learning Asia Pte. Ltd., |
Date of production, publication, distribution, manufacture, or copyright notice | c2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 682, p. : |
Other physical details | ; illus. ; (np) ; |
Dimensions | 23 cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. Advertising media planning |
General subdivision | c2012 |
-- | Singapore |
-- | Newsprint. |
Source of heading or term | sears |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Balanga Library | Balanga Library | General Circulation | 03/19/2015 | Circular Books Trading | 22612 | 659.1 G964a | 3BPSU00037817. | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 03/19/2015 | Circular Books Trading | 22613 | 659.1 G964a | 3BPSU00037818 | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 03/19/2015 | Circular Books Trading | 22614 | 659.1 G964a | 3BPSU00037819$ | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 03/19/2015 | Circular Books Trading | 22615 | 659.1 G964a | 3BPSU00037820V | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 03/19/2015 | Circular Books Trading | 22616 | 659.1 G964a | 3BPSU00037821W | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 01/26/2016 | Circular Books Trading | 23341 | 659.1 G964a | 3BPSU00038916 | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 01/26/2016 | Circular Books Trading | 23342 | 659.1 G964a | 3BPSU00038917$ | 03/07/2024 | 03/07/2024 | Books | ||||
Balanga Library | Balanga Library | General Circulation | 01/26/2016 | Circular Books Trading | 23343 | 659.1 G964a | 3BPSU00038918/ | 03/07/2024 | 03/07/2024 | Books |