Designing B2B brands : (Record no. 4239)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02304cam a2200457 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13962 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411192307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121022s2013 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012039446 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118457474 (cloth) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (0000000000)61432 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (IMchF)fol14530670 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .M374 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martinez Onaindia, Carlos. |
| 245 10 - TITLE STATEMENT | |
| Title | Designing B2B brands : |
| Remainder of title | lessons from Deloitte and 182,000 brand managers / |
| Statement of responsibility, etc. | Carlos Martinez Onaindia & Brian Resnick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 209 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Resnick, Brian, |
| Dates associated with a name | 1974- |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balanga Library | Balanga Library | Reserve | 02/15/2017 | Asia Foundation (Donor) | 23610 | 658.8'27 On58d | 3BPSU00109446Z | 03/07/2024 | 03/07/2024 | Books | ||||
| Balanga Library | Balanga Library | Reserve | 03/07/2017 | Asia Foundation (Donor) | 23836 | 658.8'27 On58d | 3BPSU00109492- | 03/07/2024 | 03/07/2024 | Books | ||||
| Dinalupihan Library | Dinalupihan Library | General Circulation | 04/27/2016 | The Asia Foundation | D-2577 | 658.8'27 On58d | 3BPSU00055090U | 03/07/2024 | 03/07/2024 | Books | ||||
| Main Library | Main Library | Reserve | 04/11/2016 | Asia Foundation (Donor) | 25211 | 658.8'27 O58 | 3BPSU00016954- | 08/09/2024 | 03/07/2024 | Books | ||||
| Main Library | Main Library | Reserve | 04/11/2016 | Asia Foundation (Donor) | 25212 | 658.8'27 O58 | 3BPSU00016955. | 08/09/2024 | 03/07/2024 | Books | ||||
| Main Library | Main Library | Reserve | 04/11/2016 | Asia Foundation (Donor) | 25213 | 658.8'27 O58 | 3BPSU00016956 | 08/09/2024 | 03/07/2024 | Books |