MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03537aam a2200577 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
36798 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240411192325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151102s2017 onc s 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB939984 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019279326 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0134095804 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134095806 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)928679228 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)019279326 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UkOxU)021385684 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLC |
| Language of cataloging |
eng |
| Transcribing agency |
NLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
CDN |
| -- |
UAB |
| -- |
SFB |
| -- |
LANGC |
| -- |
OCLCQ |
| -- |
KGSCL |
| -- |
UkOxU |
| -- |
Uk |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-cn--- |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 M295 2017 |
| 055 #0 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA |
|---|
| Classification number |
HF5415 |
| Item number |
M295 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.), |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introduction. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Canadian 6 edition. |
| Remainder of edition statement |
Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz ; contributing author, David Gaudet |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Toronto : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017?] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 706 pages : |
| Other physical details |
colour illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Original edition published by Pearson Education, Inc., Upper Saddle River, New Jersey, USA."--Title page verso. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Edition statement on spine takes the form "6 Canadian edition". |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Defining marketing and the marketing process. Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Sustainable marketing, social responsibility, and ethics -- -- Part 2. Understanding the marketplace and consumers. Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behaviour -- -- Part 3. Designing a customer-driven marketing strategy and marketing mix. Segmentation, targeting, and positioning -- Developing and managing products and services -- Brand strategy and management -- Pricing : understanding and capturing customer value -- Marketing channels -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- The global marketplace. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value-creating it and capturing it-drives every good marketing strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Canada |
| Form subdivision |
Textbooks. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167. |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Canada |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204310. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Textbooks. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423863 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Textbooks. |
| Source of term |
lcgft |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buchwitz, Lilly Anne, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gaudet, David, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trifts, Valerie, |
| Relator term |
author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1OxVKeb93Uej6SScV2THe2eR5EEZtf0no/view?usp=sharing">https://drive.google.com/file/d/1OxVKeb93Uej6SScV2THe2eR5EEZtf0no/view?usp=sharing</a> |
