MARC details
| 000 -LEADER |
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| fixed length control field |
01732nam a2200205 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
38073 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240411192410.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
201008n s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-981-10-5217-0 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mooi, Erik. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market research |
| Medium |
[electronic resource] : |
| Remainder of title |
the process, data, and methods using Stata / |
| Statement of responsibility, etc. |
Erik Mooi, Marko Sarstedt and Irma Mooi-Reci. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
2018. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research -- Statistical methods. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Stata. |
| Source of heading or term |
sears |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1REXbMnLP7Ft_8aEbn90ye3R2d_e8ng0Z/view?usp=sharing">https://drive.google.com/file/d/1REXbMnLP7Ft_8aEbn90ye3R2d_e8ng0Z/view?usp=sharing</a> |
