MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01263nam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
36225 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240411192850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070829s2008 nyu s 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007936366 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0387725784 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780387725789 (hbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)212409900 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C., |
| Dates associated with a name |
1942- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Database marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
analyzing and managing customers / |
| Statement of responsibility, etc. |
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 871 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
International series in quantitative marketing ; |
| Volume/sequential designation |
18 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 801-845) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer profiling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Py¿�ng-do, |
| Dates associated with a name |
1958- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neslin, Scott A., |
| Dates associated with a name |
1952- |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
International series in quantitative marketing ; |
| Volume/sequential designation |
18. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1u5DGdOWBrK-G8yY8HANNJMNhuWoTHZ-T/view?usp=sharing">https://drive.google.com/file/d/1u5DGdOWBrK-G8yY8HANNJMNhuWoTHZ-T/view?usp=sharing</a> |
