Basic Marketing : (Record no. 9753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928nam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2026 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411192858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061127s1996 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256139903 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (0000000000)16041 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 9AC044017E6543B7B3C5618AB9E5F15D |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. Jr. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | A Global Managerial Approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st./ed |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Co. Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [1996] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | copyright 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 833p |
| Other physical details | illus., bibliography, index |
| Dimensions | 26cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| Chronological subdivision | 1996 |
| Geographic subdivision | New York |
| Form subdivision | hardbound |
| Source of heading or term | sears |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | General Circulation | 11/27/2006 | Donation | 658.8 P427 | 3BPSC000060616 | 08/13/2024 | 03/07/2024 | Books |