Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie.

Includes bibliographical references and index.

Includes bibliographical references and index.

Ch. 1. Introduction to Research -- Ch. 2. Scientific Investigation -- Ch. 3. Technology and Business Research -- Ch. 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- Ch. 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- Ch. 6. The Research Process: Step 6: Elements of Research Design -- Ch. 7. Experimental Designs -- Ch. 8. Measurement of Variables: Operational Definition and Scales -- Ch. 9. Measurement: Scaling, Reliability, Validity -- Ch. 10. Data Collection Methods -- Ch. 11. Sampling -- Ch. 12. Data Analysis and Interpretation -- Ch. 13. The Research Report -- Ch. 14. Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests -- A Final Note to the Student -- Glossary of Terms -- References -- Statistical Tables -- Index.

"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.