Innovation and entrepreneurship [[electronic resource] /] : theory, policy and practice / Elias G. Carayannis, Elpida T. Samara and Yannis L. Bakouros.

This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. As today's global economic landscape is changing rapidly, the ability of businesses to introduce new products and services to the market faster than their competitors is perhaps their most distinct competitive advantage. This becomes obvious by the significant market share that the most innovative companies gain while increasing profitability. Extensive research in this field has demonstrated that compani.