Electronic commerce : [electronic resource] the strategic perspective / Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan.

By:

Watson, Richard Thomas

Material type: Text

TextPublication details: Athens, Georgia : BCcampus, 2013.Description: 1 online resourceISBN:

9780030265334

Subject(s):

Online resources:

Click here to access online

Summary: "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BC Campus website.

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Item type	Current library	Call number	Status	Date due	Barcode
E-Resources	Main Library E-Resources	658.054 W337 (Browse shelf(Opens below))	Available		E004024

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Previous	658.049 M961 Multinational management /	658.05 D574 Digital business : business algorithms, cloud computing and data engineering /	658.05 T931 Electronic commerce : a managerial and social networks perspective /	658.054 W337 Electronic commerce : the strategic perspective /	658.1/1 H816 The hard thing about hard things : building a business when there are no easy answers /	658.11 Au924 Disciplined entrepreneurship workbook /	658.11 J61 Hacking product design : a guide to designing products for startups /	Next

"This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BC Campus website.

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Electronic commerce : [electronic resource] the strategic perspective / Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan.

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