Designing products people love : [electronic resource] how great designers create successful products / Scott Hurff

Why products exist -- How to create products people want -- What are we building here? -- User interfaces begin with words -- Tangible trumps theoretical -- The mechanics of interface design -- The psychology of an experience -- Interrupting feedback and "leveling up" your product -- Shipping is an art- and a science.

"How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process"--Provided by publisher.