The complete guide to self-publishing : [electronic resource] everything you need to know to write, publish, promote, and sell your own book / Marilyn Ross and Sue Collier

Rev. ed. of: Complete guide to self publishing / by Tom Ross, 4th ed., 2002

Includes bibliographical references and index

Your portal to self-publishing: enter here -- Alternatives for getting into print: from POD to subsidy publishing, and everything in between -- Cyberoptions, reading between the lines of e-books -- Scoping out a marketable subject -- Product development: writing your book or booklet -- Establishing your publishing company and generating capital -- Mastering operating procedures -- Must-do important early activities -- Wow! Design and typesetting -- Affordable book manufacturing, the printing process -- Initiating a nationwide marketing plan with publicity pizzazz -- Using the web to rally "buzz" and business -- Provocative promotional strategies -- Turning book signings into stellar events -- Milking the standard channels of distribution -- Crafting ads that reel in results -- Direct marketing smarts -- Tapping into lucrative subsidiary rights -- Social media marketing, new rules for added revenue -- Originating extraordinary "out-of-the-box" opportunities -- Seminars, classes, and trade shows can multiply your profits -- Bagging the big game: selling your self-published book to a Goliath -- Enlarge your kingdom: move up to "small press" status

This book empowers writers to publish their own work with minimal risk and maximum profits. Inside is complete step-by-step guidance on publishing and marketing a book with new information on podcasts, blogs, webinars, e-publishing, print-on-demand and e-rights. A detailed marketing plan and marketing timetable, plus samples of sales letters, cover designs, catalog sheets and forms are also provided. An in-depth discussion of exclusive distributors, plus recent changes in bookselling make this book extremely topical