Sports Innovation Management [electronic resource] / Vanessa Ratten.
Material type: TextPublication details: 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN New York : Routledge, 2018.ISBN:- 978-1-315-17797-7
Item type | Current library | Call number | Status | Date due | Barcode | |
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E-Resources | Balanga Library E-Resources | 796.069 (Browse shelf(Opens below)) | Available | EBC00296 |
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Includes bibliographical references and index.
1. Sports Innovation Management: An Overview2. Creativity and Innovation3. Transformational Leadership4. Innovative Marketing5. Culture, Social and Sustainable Innovation6. Open Innovation7. Corporate Entrepreneurship 8. Technology Innovation9. Future Directions for Sports Innovation Management.
This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.
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